Pay Per Click Advertising with Google AdWords

Here's a short 4 minute introductory video with Joe Bavonese, PhD
Discussing How - and Why - He Can Create a New Google AdWords Campaign for You:


Per Per Click or PPC advertising, using such services as Google AdWords, refers to the text ads which show up at the top and bottom of a search results page. Here's a sample of a Pay Per Click ad:

Notice that there are several lines in a typical PPC ad: The Headline in blue; the three lines of ad which are the body of the ad; an address and/or phone number, and in green, a website URL address.

Advertisers set their own budget and also can choose any keywords they want to be associated with their ad. When someone in your local area searches for any of your selected keywords, your ad shows up on the screen on the right column. But unlike traditional advertising media such as the Yellow Pages, where you pay a flat rate per month regardless of how many calls you get, with PPC, you only pay the search engines when someone clicks on your ad. (The analogy to print advertising would be if you only paid when someone called your office). When someone clicks on your ad, they are taken to a specific page on your web site where they learn about your services.


Indeed, PPC is a wonderful tool for private practitioners who have an online presence, because it enables you to show up on the first page of the search engine results, often in just one day. Contrast this with the enormous difficulty of Search Engine Optimization, of getting on the first page of the main free organic search results, where other ads and large directories like Psychology Today dominate the first page.

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How Well Does this Work? Here's feedback from Victor Goldman, LCSW from New York:

"I want to thank you for of your efforts over the past two years in helping me to build a great  internet presence. The pay per click campaigns you developed for me have been generating 6-8 new calls a week for the past three months. Although i have been in practice for over 40 years and have an excellent reputation as a marriage counselor, your programs have helped me to continue my "fee for service only practice" and keep a steady flow of new clients who would not have heard of me.

Your patience, availability and knowledge of what works for mental health professionals along with your staff's follow through are the factors upon which i base my recommendation of your services to anyone interested in generating more referrals from the internet. 

The fees were the best advertising dollars i have ever spent on my practice."

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Joe's recent visit at the main Google AdWords Training & Support Center:

Here's a sample of a typical search - look at how little room there is for therapist websites to show up on the first page of search results:


The solution? Pay to get in the top center position
of the first page of search results.

There are numerous skills necessary for a successful PPC ad campaign, including:

  • Creating a great headline
  • Creating the right ad copy
  • Deciding which page to send the reader to (called the 'Landing Page') 
  • Designing the Landing Page using advertising methods to create the greatest likelihood of the reader contacting you for an appointment
  • Configuring the Campaign settings
  • Configure the correct Ad Extensions
  • Select the correct Keywords and Negative Keywords
  • Configuring the Optimal Keyword Matching Options for your Practice

Joe has presented at 12 national conferences on Internet Marketing, including the American Psychological Association; the California Psychological Association; the Massachusetts Psychological Association; and Psychotherapy Networker.


At Uncommon Practices, we have been successfully using PPC ads since 2004, and are currently getting over 50 therapy referrals per month from our ads for our therapy practices. With this service, we set up an entire PPC campaign for you, on Google AdWords. You decide how many extra visitors you want per month to your website, and based on that we will recommend a daily budget for your campaigns. 

Advertisers set their own daily budget, so you only spend as much as you want. You can pause your campaign at any time; there is no long-term commitment.

We have taken several advanced trainings in using PPC ads and are familiar with many of the subtle details that can greatly improve your overall results, and avoid some of the expensive pitfalls which can result from trial and error learning. 

When we create an AdWords campaign for you, we start by sending you a detailed PDF explaining exactly how everything will work. We follow that up with a 30 minute phone consultation to review the targeted niche your ad campaign to attract; discuss campaign settings and budget; and six other factors necessary to create your campaign. We then create your campaign.

Once the campaign has been created, data begins to come in from your community, based on responses relative to your area of specialization and content on your website. This is where the customization and optimizing your campaign begins - to reduce your costs as much as possible and enhance your referrals. We begin 3 months of our monthly AdWords Optimization service, where we carefully monitor and review your campaign, and send you a detailed report of our findings. Based on this data, together we decide if we want to make changes to your campaign. Here's a sample of first page of your report:

If you are converting less than 20% of your phone call inquiries to appointments,
we do NOT recommend using Google AdWords. 

In this case, even if your campaign is setup perfectly,
you may not show a positive return on your advertising dollars.

Also, as with any Internet Marketing campaign, there is no way to predict exactly how many referrals you might get from a Google AdWords campaign. That depends on many factors, such as your location; your specialty areas; your daily budget; the design of your website; your ability to convert inquiries to appointments, etc. No promise is made or implied as to the number of new referrals you will get from a Google AdWords campaign created by Uncommon Practices. 

Register for the development of a pay per click advertising campaign by
clicking on the green Add to Cart button below.

Note that our Google AdWords package offers you
two distinct services that extend over a four-month period.

1) Creation of the initial campaign, plus initial analysis and revisions, which is $495

2) Ongoing analysis and optimization of key campaign parameters, based on search feedback from your community of prospective clients. This begins in the second month and continues through the fourth month. The cost for this phase of the project is $250/month

At the end of the four month project period, you have the option of continuing with monthly optimization, or letting your campaign continue as is. 

Any questions -

or if you'd prefer to register via phone -
please call (800) 940-0185
or email us at:


Development of One Google AdWords
Pay Per Click Advertising Campaign